KickAss
Gear News Archive: June 2001
June 29th
Rambus Inc.
Hindering New Memory Standards!
An article at EBN
states that current IP litigation, in particular the legal action brought
by Rambus against several SDRAM makers, is having negative effects on
current standards committees.
According to David
Balto, a former policy director at the FTC, "increasing litigation
and claims for licensing fees has dramatically increased uncertainty in
high-tech standard-setting bodies, undermining the effectiveness of these
bodies to facilitate technological change."
So now we can not only
thank Rambus Inc. for throwing the whole memory industry into turmoil, but
also for suppressing the development of new memory standards in the
future.
Balto suggested that
standards committees must adopt much stricter disclosure requirements for
all members of the committee. No more "silent partners"
like Rambus Inc., thank you very much.
I'd personally like to
see some teeth put into those committees to punish members who break the
rules. But that's not going to happen, because standards committees
have no authority over anyone. So it's always up to the courts to
decide these issues. Hence we can expect long rocky roads for future
standards committees of all types, especially if more IP companies adopt
the Rambus "business model".
Dr.
John
June 28th
And What of Rambus?
Fortune.com has posted
an article nailing Rambus Inc. to the wall. Here is a telling
excerpt about Rambus' attendance at the JEDEC memory standards committee.
"They listened as their
industry colleagues discussed an element known, in typically
impenetrable techno-gibberish, as "programmable CAS latency." A
week after the meeting, one of the two Rambus staffers, Richard Crisp, met
with a company attorney to talk about amending Rambus' pending patent
applications. Among the new technologies that Crisp wanted to add:
programmable latency. A few months before, Crisp had recommended adding
patent claims for "mode registers"--right after they were
debated at the same standards committee. Only a few months before that, it
was "low-voltage swing." All those technologies made the same
quiet journey from the standards committee agenda into Rambus patent
applications."
The article is an excellent
read. Perhaps now that Fortune has come out with this information,
making it more widely known, Rambus will have to reconsider it's
"business model" if you can call it that. You may recall
that the last company which Rambus took to court, Infineon, not only won the
case, but actually had a jury award them damage payments from
Rambus. It is unlikely that Rambus will fare much better in any of
their other upcoming court cases. But at least it keeps the lawyers
busy, and well fed.
Dr.
John
June 26th
TR Reviews
GeForce3
Scott over at The Tech
Report has a full review of the GeForce3 card, including a movie demonstration
of the vertex and pixel shaders in action. It's a long article, but
well worth the read.
Link: The
Tech Report
Will the Acquisition
of Alpha by Intel Go Unchallenged?
It seems
incomprehensible. How could Compaq sell it's Alpha 64-bit
microprocessor unit to Intel, Compaq's competitor in that arena? And
how can the FTC and Justice Department sit back and watch without even proposing
hearings on the acquisition?
Long time Alpha customers
are very unhappy, especially after hearing that new "Alpha"
machines would be based on Intel's still-in-the-works Itanium processor.
No one who has been using Alpha-based machines is going to want to switch
to the Itanium processor as it exists now.
The big question is,
will the FTC step in and order hearings? My guess is they will if
enough public outcry is heard.
Dr.
John
June 24th
Microsoft Gestapo
Alert!
A story over at ZDnet
reports that the Microsoft legal department has sent letters to 5000
mid-sized businesses demanding an audit of their licenses for MS software.
The contacted businesses have 30 days to deliver the license audits.
Regardless of whether MS is within it's rights, I have to wonder if this
heavy-handed, user-unfriendly tactic may end up backfiring.
Microsoft does not
have a particularly good reputation for making rock-solid, ultra-secure
operating systems and applications. Add to that the general feeling
that Microsoft has somewhat of an unfair monopoly in a crucial business
arena, and there is a significant amount of simmering ill-will directed at
Redmond.
Now comes what may be
the last straw for some businesses. Threats, extra auditing work,
and unbudgeted audit costs, all just to prevent MS from pursuing possible
legal action. While MS has a near-monopoly, they don't have a total
one, and some business might finally opt for some of the
competition.
Dr.
John
June 22nd
PC Business Woes
You are probably
getting tired of reading about it, but the PC business is having more than
a little slump. It's fading fast. No one is entirely sure
what's behind the downturn in the PC market, but here are my top reasons.
Too many PC
makers. Not only that, but almost all of them have opted for the
"cheap-as-can-be" PC business model. They sell junk at the
lowest possible price. But so do 500 other companies, creating an
incomprehensible blur for the consumer.
Constantly dropping
prices. Primarily due to overproduction, the constant economic
deflation in the PC business means that consumers have learned to
wait. Far fewer consumers buy new equipment when it first comes out,
because they know it will be at half price in a couple months.
Too many, constantly
changing platforms. Well, do you want a Pentium 4? an Athlon? a
Duron? a Pentium III? a Tualatin Pentium III? a Palomino Athlon? or maybe
a dual-CPU rig? or perhaps you are waiting for an AMD Clawhammer? The list
goes on, and grows every month. Then there are the memory
choices. SDRAM? DDR DRAM? Rambus DRAM? It's enough to confuse
even the most tech savvy consumer.
PC Alternatives.
There's the Playstation2, the upcoming X-box, and other computer-like
devices that are less expensive than PCs, and yet have many of their
functions. This also adds to consumer uncertainty about where to
spend their hard earned cash.
PC Problems.
Unlike toasters and TVs, PCs are high-maintenance devices. Indeed,
PCs are clearly the most problem-prone electronics devices on the market
today, and that turns away many less technical consumers. Unless
clear standards are created and adhered to by all manufacturers and
software developers (oh sure!), PCs will remain problematic appliances at
best. Bill Gates and his minions haven't helped either, which leads
us to our final cause of PC business woes.
Windows. We
couldn't talk about what's wrong with PC sales without mentioning that
Microsoft Windows has a near-monopoly. And yet it's the source of many of
the problems that PC owners encounter in their day-to-day struggles with
their computers. As long as Bill uses Windows as a platform to crush the
software competition by bundling everything plus the kitchen sink into his
operating systems, Windows will never be as stable as consumers would
like. That adds to the fear and uncertainty about buying a new computer.
All in all, it's a
wonder anyone is buying PCs at all. If cars and dishwashers were this
difficult to decipher, and this problem prone, more people would use
bicycles and dish scrubbies. Our business model of selling high-end
gaming machines seems to be protecting us from some of the downturn,
probably because there are far fewer "performance PC" vendors to
choose from. But even here, profits are low, and will no doubt stay that
way for the foreseeable future.
Dr.
John
June 20th
Chip Makers
Reducing Output
I've been waiting for
this to happen. When prices on overproduced items start to drop
below manufacturing costs, something's got to give. Toshiba
announced they would begin reducing microchip and memory chip
production. The desired effect will be to reduce supply, and
therefore stabilize prices. If they, in concert with other chip
makers, can generate an artificial shortage of memory chips, the price
will eventually rise again, like a Phoenix from the ashes.
We all knew it
couldn't go on this way much longer. If the demand for chips of
various types remains soft, producers will have no choice but to limit production
voluntarily. Expect SDRAM prices to stay low for at least a few more
months, as inventory is cleared out. By Fall, DDR DRAM will probably
be taking SDRAM's place in performance Pentium III and Athlon machines,
while Rambus DRAM will remain relegated to Pentium 4 and Playstation 2.
I expect prices for
memory will need to stabilize, and rise somewhat in the future, if memory
makers are to remain profitable.
Dr.
John
Link: EBN
June 19th
Well? Where's
Tualatin?
Everybody and their
Uncle has a story out today about Intel's release of the new (0.13 micron)
Tualatin Pentium III processor. But the stories continue to confuse
and confound. First off is Xbit Lab's announcement
that a server version of Tualatin with 512KB of L2 cache will be released
today. They also state that the 512KB "server" version will have
multiprocessor support, but that the 256KB L2 model will NOT support dual
processor configurations.
Apparently, The
Register agrees, and suggests that the 512KB L2 version will be
released today.
And then there is the
report at The
Inquirer that says that instead, the 256KB L2 cache model will be
released today, and that IT will be the only model that has multiprocessor
support enabled. The logic there being that Intel doesn't want the server
version of the Tualatin to cut into Xeon and P4 sales.
And just to clear
things up from the consumers perspective, no Tualatin PIIIs have shown up
at any of our distributors, and Dell is still not offering a
"Tualatin" (1.13GHz) system on their web site. So the
"release" of the Tualatin is not nearly as evident at Intel
distributors as it is on news sites.
Finally, The Inquirer
has another story
which says that companies like Dell have had the OEM Tualatin CPUs since
May, and that they are the 256KB cache version, and they are
multiprocessor-ready.
Now, doesn't that just
clear up the situation nicely?
Dr.
John
PS, The answer to
the question, "Where's Tualatin" is, it's a town and a river in
Oregon, southwest of Portland.
June 18th
Please, Call it
Something Besides "Tualatin"!
If The
Register has it right, Intel is about to release the
"Tualatin" Pentium III to the world. There is still no
sign of them at our Intel distributors, but then again, how are they going
to be labeled? Are they going to be listed as "Tualatin"
Pentium IIIs? I sure hope Intel comes up with something better, because
everyone is getting tired of using the code-name for the new CPU
line. Maybe something like the Pentium III plus, or PIII
Ultra?
But unless they come
up with a distinguishing name, it's going to be mighty tough to tell a
Coppermine PIII from the 256KB cache version of the Tualatin PIII on a
distributor's web site. They will both be PIIIs, they will have the
same amount of cache, and will come in the same packaging format.
So here's hoping that
Intel will give the new Pentium III a real name, so we don't have to keep
using the code-name forever.
Dr.
John
June 15th
NVidia Card
Shortages
I have noticed over
the last few weeks that many NVidia graphics cards were starting to become
hard to find. In particular, the GeForce3 cards, and GeForce2 cards
are in very short supply at distributors. Now a report has appeared
at The
Inquirer which confirms that NVidia is having problems producing
enough chips to meet demand. NVidia is spread fairly thin between the
GeForce, X-box, and the nForce chipset.
Intel Hobbles
Tualatin PIII
Many confusing reports
have been coming out about the release date of the "Tualatin"
Pentium III, and what size L2 cache it will sport. While the
"when" question has still not been answered, the "how
much cache" question has. Intel will produce the Tualatin
with 512KB of L2 cache, twice that of the current Coppermine-core PIII.
However, in classic
Intel tradition (and opposite to what you'd expect from AMD), Intel will
be physically disabling half the cache on many Tualatins, and then selling
the 512KB cache version at a significant price premium. So you will have a
choice of a lower-cost 256KB cache chip, or a more expensive 512KB cache
chip.
Part of the reason for
doing this is that a PIII with that much cache will probably beat Xeon and
Pentium 4 processors in many benchmarks. Therefore Intel needs to price
them high to avoid cutting into their more expensive processor's sales.
Bush Starting to
Learn What It's Like to be Clinton
During the 1990's, the
Republican Congress pressured the Justice Department to appoint more
Special Prosecutors to investigate the Clinton Administration than any
other Administration in US history. And remember that all the
investigations came up empty-handed until they hit on Ms. Lewinsky, which
was a matter unrelated to any of the investigations. Well now the Bush
Administration may end up getting a taste of the Republicans favorite
medicine. A senior Bush advisor, Karl Rove, owned $100,000 worth of
Intel stock while he was apparently involved in advising the White House
about whether to allow a corporate merger that Intel was in favor of.
I wrote about that
merger and the Bush Administration's involvement back in April.
The only remaining microprocessor lithography tool maker left in the US,
SVG, was attempting to merge with a larger European lithography tool
company called ASML. The two companies needed approval from the Bush
administration because of the military's connection with the chip-tool
maker SVG.
Intel was lobbying for
the merger to take place, which would help them make the move to newer
fabrication equipment for 0.13 micron chip production. As I reported
last month, the approval from the Bush Administration was forthcoming, and
the merger is now ongoing.
So the big question
is, will the Congress demand that Attorney General Ashcroft appoint a
Special Prosecutor like they did every time Clinton sneezed? My
guess is no. I expect the rules have changed now that another Bush
is back in the White House.
Link: The
Register
Dr.
John
June 13th
Tu-alatin, or Not
Tu-alatin
That is the question:
Whether 'tis nobler in the mind to suffer the slings and arrows of AMD's
fortune, or to take arms against a sea of paltry processors, and by
opposing, end them:
Sorry William, I
couldn't resist. Several web sites, including The Inquirer, have posted
articles recently which stated that the desktop version of
"Tualatin" Pentium III (0.13 micron process) would not be put on
the market until this Fall. Well now the Inquirer has a story that
these babies have just tipped up in Singapore. If true, Intel may have
decided to go ahead and release them.
This comes one day
after Tom's Hardware Guide published the first benchmarks of a Tualatin
PIII, and he showed that when overclocked to 1.4GHz, this perky little
chip outperformed Intel's flagship Pentium 4 processor running at 1.7GHz.
So the big question for Intel recently has been: Tualatin?, or not
Tualatin? If these reported sightings of
"Tualatin-in-the-wild" aren't just a fluke, then Intel may be
preparing for the new Pentium III debut.
Dr.
John
Links:
The
Inquirer
The Inquirer
Tom's
June 12th
Tualatin Pentium
III Beats the Pentium 4!!!
Tom of Tom's Hardware
has done it again. He got a hold of a 1.13GHz Tualatin PIII and put it
though it's paces. The result? When overclocked to 1.4GHz, it
beats Intel's flagship 1.7GHz Pentium 4 CPU! I agree with Tom that
this may in part explain Intel's hesitance to release a lower end chip
that is faster than it's flagship chip ("no more Celeron A
debacles" they must be thinking).
Tom is not certain
exactly what chip he got in for testing (it apparently didn't come
straight from Intel). But based on it's performance, chipset
requirements, and voltage characteristics, it seems clear that it is a
0.13 micron fabricated, 1.5 volt Tualatin PIII.
Here is Tom's SiSoft
Sandra CPU test result:
Oops! While the 1.4GHz
Tualatin PIII moves ahead of the Athlon at 1.33GHz, it unfortunately also
beats the P4 at 1.7GHz. This is the kind of thing that gets the
Engineering department arguing with the Marketing department at Intel. As
we all know, the Marketing department always wins. So despite their
existence, don't expect to see any Tualatin PIIIs for sale until mid-Fall
of this year.
Dr.
John
Link: Tom's
June 11th
Corporate Takeover
of the Internet?
Van Smith is a
hardware reviewer at a web site called InQuest
who achieved a place in Intel's book of infamy with his Pentium
4 clock throttling revelations. He just resigned in disgust for
various reasons, but the major thrust is that certain large corporations
(that have gotten negative reviews of their products) want to eliminate
independent hardware review sites. Here is an excerpt:
"While the power
and influence of independent computer hardware sites is unquestioned,
these same qualities have made them enemies of the companies who have
suffered from their honest criticism. These companies would like nothing
more than to see the Internet hardware review community collapse and
disband."
"And this is
happening at this very moment. Have you noticed the decline in decisive,
comprehensive, and hard hitting articles? Worse yet, have you noticed an
about face in the editorial flavor of a few of your favorite sites?"
Van goes on to discuss
the "corporate-ization" of hardware review sites, and how they
will either become main-stream entertainment entities with
reviews-turned-advertisment, or they will just wither and die.
Indeed, as the amount of money web sites can garner for ad banners
diminishes, the size and number of ad banners increases
proportionately. Soon, there will only be room for a small blurb in
the bottom corner of your screen, surrounded by dozens of flashing ad
banners.
You can read Van
Smith's article here
(but watch out for those flashing Alienware ads, they may suck you in:)
Dr.
John
June 9th
Coolbits in
Detonator 12.41
OK, so you've got a
shiny new GeForce3 card (and your credit card is now maxed out), but you
want the latest WHQL (Windows Hardware Quality Labs) certified NVidia
drivers with GeForce3 support. You install them, and immediately a little
voice begins singing in your head "Where have all the Coolbits
gone?"
Not to worry!
Head over to my Coolbits Overclock page and get Coolbits up and running
again! :)
Dr.
John
Link: Enabling
Coolbits
"Media"
Gone Mad
This is really off
topic, but when I heard it on the News Hour last night, I was
flabbergasted. Remember all those reports when Clinton left office that
his staff had destroyed property and scrawled graffiti all over Air Force
One, The White House and the Executive Office Building? These accusations
came from the Bush White House staff. They were reported as fact in
every major news source for almost a week (including the News Hour).
Well, now it turns out
that the General Accounting Office report on the accusations has come out,
and the results were that absolutely no damage was done anywhere. None.
But do the news organizations jump on it and admit their erroneous
reporting? For the most part, no. Rumors and lies are worth
reporting, but the truth is far too dull.
The people in modern
news organizations in America sit in front of their computer screens
watching the AP wire roll along. No investigations, no corroborating
evidence. They just spin their favorite AP wire story the way they
like. That's not reporting, and they know it.
The Bush White House
is not guilt free either. They started the rumors , and they need to
be held accountable for making accusations they knew were false.
Apparently, they have very little interest in "bringing honor and
dignity back to the White House" like they said they would. They
would rather play hardball politics, and then hope the News Media will blindly spread the
rumors for them.
Dr.
John
June 8th
The Return of
Voodoo!? PartII
As I suggested at the
end of my news post yesterday, the rumor about the return of Voodoo
(Rampage) was just a rumor. 3D Power's web site made their emphasis
on NVidia products quite clear. It would be nice to see a Rampage
card show up, but it may never come to pass.
Who knows? If
the huge, positive reaction that the rumor received is any indication of
how many Rampage cards they could sell, maybe it's not such a crazy idea.
But who owns the patents for Rampage cards now? Are those some of
the 3dfx patents that NVidia acquired, or not? I assume they are.
Dr.
John
June 7th
The Return of
Voodoo!?
There is a rumor
running rampant through computerdom. The rumor is that as much as 90% of
the old 3dfx staff have reformed a new company, and that they have
secretly been getting the Rampage card ready for production! It's very
hard to get any detailed info on this, but here is the scuttlebutt.
The new company
appears to be called 3DPower. They have acquired a previous
NVidia-only graphics board maker called Absolute Multimedia. Their first
product is said to be the Rampage (Voodoo6) card we had heard so much
about. But of course, NVidia owns the Voodoo brand name now, and
many of the 3dfx patents, so there may be a legal battle brewing here. The
new card is rumored to be called the 3DPower Absolute (getting both
companies names into the moniker).
If true, this is
excellent news. The news is especially welcome considering that NVidia has
been getting lots of bad press recently for their bullying tactics
directed at graphics board makers that dare to use non-NVidia chips. Now
those board-makers may have more choices, reducing NVidia's near-monopoly
in the graphics chip market.
Keep in mind that this
is a rumor, and that the 3D Power acquisition announcement
discusses NVidia-based products, not "3dfx-type" products.
Dr.
John
Links:
3D Power
TweakTown
The
Inquirer
New WHQL NVidia
Reference Drivers!
NVidia has FINALLY
released official (Windows Hardware Quality Labs certified) drivers that
fully support Direct X 8 and GeForce 3 cards. The new driver
version, Detonator-3 version 12.41, is available for download here.
But considering that hundreds of thousands of other NVidia card owners are
attempting to download them right now, chances are you'll get a page error
when you try to download. Things should quiet down on their servers by
tonight or tomorrow.
June 6th
VIA Bursts Intel's
Bubble, Intel Deflates VIA's Balloons
The "DDR chipset
for Pentium 4" flap is having wider repercussions throughout the chip
industry. At the Computex show this week, VIA introduced it's
DDR-capable chipset for P4 systems, much to the consternation and legal
threats by Intel. Intel says "you can't do that", but VIA owns
patents acquired from S3 that it says allow for manufacture of a P4 DDR
chipset.
When the Computex show
opened this week, VIA reps were there first with huge silver helium balloons
emblazoned with VIA/DDR logos. These went up at major motherboard makers
booths. When the Intel folk arrived, they went ballistic. But rather than
going through the usual channels to settle such disputes, VIA and Intel
decided to have at each other in a scene reminiscent of Parliament
sessions in the Philippines. One report suggests that the local police
were summoned by Intel representatives.
In the end, Intel
either forced motherboard makers to deflate the promotional balloons, or
removed the balloons themselves. Finally, the VIA balloons were
replaced with ubiquitous Intel promotional material.
Intel has been very
frustrated with slow P4 sales, and VIA's constant
"nipping-at-heels" behavior. But what would make them so angry
and aggressive about the VIA balloons? It's my guess that they too have
seen the benchmarks coming out on the web which show that VIA's DDR DRAM
motherboards for the Pentium 4 beat Intel's motherboards based on the more
expensive and controversial Rambus DRAM. Intel is already having trouble
selling Pentium 4s and their motherboards, so this news is a severe blow
for them. VIA boards will be cheaper and faster, making Intel's situation
even worse than it currently is.
Intel lied to it's
customers when it said that Rambus DRAM was needed to improve Pentium III
performance. That was proven wrong. Now it seems that they were lying
again about the P4 requiring Rambus memory for maximal performance, since
early benchmarks show DDR/P4 motherboards beating Rambus/P4 systems. Add
to this the facts that AMD is now offering a dual-Athlon chipset (AMD
760MP), and that dual-Athlon boxes stomp dual-Xeon boxes, and you've got a
recipe for severe heartburn at Intel Central. What's a giant chipmaker to
do? (How about stop lying and bullying, and get back to work!?).
Dr.
John
Link:
Inquirer
GeForce 3 Review
If you haven't been
lulled into utter insensibility by huge GeForce 3 reviews, and are ready
for some more punishment, I've posted my GeForce3 Mini-review. It's
painlessly short, and to the point. You can check it out here.
PS, There is a great
Athlon 1.4GHz review over at Tech
Report today.
June 5th
All Sorts of
Goodies
There is just too much
news today to pick one or two juicy bits. So let's start with AMD
dual-Athlon systems. Reviews
have popped up everywhere, and Intel has gone into hiding. Systems based
on the new AMD 760MP chipset are not only very fast, they are very
reliable too. Intel's domination of the small server market just
came to an end!
Also, at the Computex
Computer show, VIA is showing off a DDR-capable chipset for Pentium 4
systems. But that's not the interesting part of the story. The show
started out with many motherboard makers displaying huge VIA/DDR helium
balloons at their booths. That was before the Intel goon squad
arrived. Threats flowed like beer at a college party. Within
minutes, the balloons were either cut lose to float to the ceiling, or
were deflated and removed. Just as rapidly, Pentium 4 promotional material
popped up at all the vendors booths. Doesn't that just make you want
to run out and buy a Pentium 4 system right now?? I can hardly restrain
myself.
And speaking of
dastardly sales and marketing tactics, NVidia is back in the news for just
such behavior. Digitimes
reports that graphics card makers have been threatened by NVidia to not
use competitors graphics chips.... or else. This is not just a
disturbing (and I would hope illegal) business practice, it hurts
consumers. Currently NVidia is unable to produce enough GeForce 2
and GeForce 3 graphics chips to meet demand by video board makers.
There is a worldwide shortage of GeForce-based video cards, at the very
time when NVidia is trying to prevent board makers from using alternative
chips like the Kyro II. Let's hope that the tactics backfire, and
drive more companies to use alternative graphics chips.
And the question on
everyone's mind ever since Rambus lost it's court case against Infineon:
"Why are the other memory makers still paying Rambus royalties for
SDRAM?" It looks like the new CEO of Rambus has written
to concerned stockholders (what? Rambus stockholders worried?) to reassure
them that the ill-gotten gains will continue to flow. When Rambus
starts writing memos like that, it means they are worried. Keep your eyes
peeled for stories on memory makers withholding royalty payments to Rambus
(at current SDRAM prices, they can't afford royalties!).
Dr.
John
June 3rd
Rook to Queen's
Knight Six
The Rambus vs.
Infineon trial is getting more like a chess game every day. The
well-paid lawyers on both sides scheming and plotting all along. The
latest move by Infineon lawyers in a recent post-trial motion session was
to not ask the Judge to rule that the Rambus patents were
unenforceable (equitable estoppel).
Infineon has already
won the case, and a punitive damages settlement, but it was assumed by
most that they would also ask for estoppel relief from future litigation
by Rambus. Instead, it appears they are waiting to see what happens in the
upcoming Micron vs. Rambus case, and what happens with any Rambus appeals
of the jury verdict on fraud charges.
Some have suggested
that the reason for not requesting estopple was that Infineon did not want
to pay Micron's legal bills by having the patents rendered unenforceable.
This may be true, but it may also be that Infineon believes that Micron
has a strong and distinct case to pursue, and they want as much legal
muscle brought to bear on Rambus as possible. Fighting a legal war
on several fronts will keep Rambus off guard and distracted.
In the end, I can't
imagine any court in the world awarding Rambus the right to SDRAM and DDR
DRAM royalties, simply because Rambus participated in the JEDEC committee
during the development of these memory standards.
Dr.
John
Link: EBN
Gateway in Trouble?
You may have seen the
ads. Gateway will beat anyone's advertised price on a new
computer. Considering that the profit margin in this business is
already extremely low, it sounds as if Gateway is joining the ranks of
computer hardware companies which have decided that profit is less
important than market share. They can't go on doing this forever, and
indeed, this may be Gateway's last gasp before joining Micron and others
in that grand computer vendor graveyard in the sky.
And believe me,
selling computers below cost is a risky endeavor if you cover that
hardware with a good long warranty.
But nonetheless, if
you've got a hankerin' for a real cheapo computer, at a real cheapo price,
git it now while the gittin's good. ;)
Dr.
John
Copyright
2001, KickAss Gear
|