The world
began to unravel for Rambus less than two weeks ago when Intel CEO Craig
Barrett admitted in an interview that Intel's contract for exclusive use
of Rambus DRAM memory was a mistake. Indeed, considering all the problems
that Intel has had with the switchover to Rambus memory, it is somewhat
amazing that it took them so long to realize it was a mistake. But when
you are really big, you develop the big mo.... momentum that is. It's not
easy to turn a team of hundreds of engineers, and thousands of support
personnel around by 180 degrees.
Intel is obviously getting ready to cut their losses and move on. But
their problems are only beginning. Not only have they wed the new Pentium
4 with Rambus DRAM for at least the next six months, but initial
benchmarks indicate that the Pentium 4 is not even as fast as the Pentium
III. This completely negates the claim that Rambus memory was required to
make the Pentium 4 as fast as possible. As a fallback, Intel is working on
a new, updated version of the Pentium III, with a die-shrink to 0.13
microns, to fill in the gap between its Celeron line and the Pentium 4
line. This new version, code-named Tualatin, is scheduled to be released
in the Spring, which is probably too late to help Intel.
On top of this, the initial Pentium 4, code-named Willamette, will only
work with Intel's new i850 chipset. Within six months, the i850 chipset
will be replaced with a newer, pin-incompatible chipset known as the i850e
(Tehama-E chipset). This new chipset will only work with a newer version
of the Pentium 4, code-named Northwood. Northwood Pentium 4 chips will not
be compatible with the original i850 chipset, and therefore, purchasers of
early Pentium 4 systems will not be able to upgrade their computers to the
Northwood version of the Pentium 4 without replacing their motherboards.
We expect that such considerations will probably hurt initial Pentium 4
sales, especially in light of AMD's high-speed offerings.
Now back to Rambus. You would think that in the same week that the
PlayStation 2 debuted in America that Rambus would be riding high. Closing
the deal for the Sony PlayStation 2 was one of Rambus' biggest success
stories. Of course landing the contract with Intel was even bigger. Now
that the Intel partnership is unraveling, Sony may be the last hope that
Rambus has to stay in the memory-royalty business. For those of you who
are not familiar with Rambus, they do not make any memory at all, they
designed a certain type of new memory, and licensed the design out to
actual memory manufacturers. One of the things that got them in lots of
trouble with their memory making colleagues was their tendency to sue
other companies for infringing on patents for products that Rambus did not
even design. Rambus has been doing this for the last year because they
claim that they own
patents covering virtually all types of modern synchronous memory and memory
controllers. This claim is highly debatable, but that has not stopped them
from suing most major memory manufacturers.
This practice of suing other companies for patent infringement on
products that Rambus did not design even led Intel's CEO Craig Barrett to
say "We hoped we were partners with a company that would concentrate
on technology innovation rather than seeking to collect a toll from other
companies." Indeed many industry watchers had been warning Rambus
that their tactics might backfire. Well it's clear now that they did
backfire. Without Intel, Rambus is friendless in an unfriendly industry.
At a time when Rambus had hoped investors would be talking about how great
the PlayStation 2 was selling, most are instead talking about the large
dip in the stock price, and the rather poor position that Rambus finds
itself in with Intel.
If you thought that your choices for a new PC were confusing, just
wait. Things are going to get even more confusing over the next six
months. Pentium-4 systems with Rambus memory will be competing against
Athlon-2 systems using DDR SDRAM, but they will also be competing against
Duron systems with SDRAM, and Pentium III systems with both SDRAM and DDR
SDRAM. Of course Celeron systems will still be available with SDRAM. But
then Intel will introduce the newer Pentium III based on the 0.13 microns
fabrication process (code-named Tualatin), and it will go on newer
motherboards with a chipset that is code-named Almador. This will probably
work with DDR SDRAM. Confused yet? Well it's not going to get any
better anytime soon. All this confusion will probably tend to focus
consumers attention on AMD Athlon and Duron systems, which present a
simpler product lineup.
All is not said and done with the Rambus story yet. Anything can happen
in this